If you have started shopping for a website, you have probably noticed that “packages” all look a little different with unique offerings. Maybe there’s a Starter Plan that includes five pages and a contact form. Another option could include copywriting and a year of hosting. A third package may just offer a template with your logo dropped on top.
This guide breaks down what a small business website package typically includes and what the data says you should expect to pay.
What Is a Small Business Website Package?
A website package is a bundled offer from an agency, freelancer, or platform that combines design, development, and sometimes ongoing support into one price. Instead of paying separately for design, coding, hosting, and copywriting, you pay one fee (or one monthly rate) for the whole thing.
Package Tiers: What You Typically Get at Each Price Point
A 2025 web development guide breaks typical project costs down by site size and complexity.
| Site Type | Typical Cost Range |
| Basic brochure website (5-10 pages) | $2,500 – $8,000 |
| Small business website (10-20 pages, basic features) | $8,000 – $20,000 |
| E-commerce website | $15,000 – $50,000+ |
Generally, lower-tier packages cover fewer pages and fewer features, while higher tiers add pages, customization, and e-commerce features.
What Small Business Websites Actually Cost
Pricing for small business website packages varies by project scope. However, a few data points provide a useful range.
According to Shopify, the average small business website costs between $120 and $10,000, with the low end covering simple builder-based sites and the high end covering more custom builds. [1]
Bankrate reports that building a website with a website builder (Wix, Squarespace, etc.) typically costs $120 to $360 per year. [2]
Fiverr’s 2025 pricing guide puts average website design costs between $500 and $10,000 per project, or $20 to $100 per hour, with a fully DIY setup running $0 to $300. [3]
Shopify also notes that corporate websites, which typically need more customization and integrations, average $10,000 to $100,000. [1]
DIY vs. Custom Development
Shopify’s cost breakdown compares three common approaches:
| Approach | Price Range | Best For |
|---|---|---|
| DIY (website builder) | $0 to $200/year | Side hustles, personal projects, simple sites |
| Website builders (hosted plans) | $10 to $50/month | Small businesses, solopreneurs, beginners |
| Custom development | $1,000 to $20,000+ | Established businesses, e-commerce brands |
DIY and builder-based sites have the lowest upfront cost but require more of your time, while custom development costs more but produces a site built specifically around your business.
What to Avoid: Documented Scam Patterns
Most website packages are sold honestly, but the Federal Trade Commission has taken action against companies that specifically targeted small businesses with scammy website offers. There are two documented cases that are worth knowing about before you sign anything.
In one case, the FTC charged Epixtar Corporation and related companies with offering small businesses a “free” trial of website design and hosting services. Little did the businesses know, their phone accounts were billed without proper authorization once the trial period ended. [5]
In a separate case, the FTC obtained a $4.6 million judgment against a group of companies that made unsolicited calls, tricking small businesses into paying for website design, hosting, and SEO services they never ordered. In some cases, they claimed a prior business relationship already existed. [6]
The pattern is similar in both cases. There was an unsolicited offer, a too-good-to-be-true cheap offer, and billing that starts without the business clearly agreeing to it. Before signing on with any provider, get a written agreement that specifies exactly what you are paying for and when charges begin. Please be cautious of any offer that arrives as an unsolicited call.
The Lease a Website Option
If comparing project quotes and hourly rates sounds like too much work, leasing a website is a third option. For a flat $475 a month, Lease A Website includes a professionally designed template, secure hosting, SEO setup, and ongoing content management. We also offer custom builds if a template does not fit your business.
Small Business Website Package FAQ:
Do small business website packages include SEO?
It depends on the tier. Most starter packages include basic on-page SEO setup. This usually includes page titles, meta descriptions, and image alt text. However, ongoing SEO work (keyword targeting, content creation, link building) is typically sold separately.
How long does it take to get a small business website built?
For a standard 5–10 page site, most agencies quote 4–8 weeks from kickoff to launch. The timeline usually depends on the project scope. Template-based builds can go live in days, while custom development takes longer.
Do I own my website after buying a package from an agency?
It depends. Some packages include ownership, and others don’t. Several agencies retain ownership of the design files. Others hand over full ownership of the code and files at project close. With Lease a Website, the client can own their website after 6 months of service.
What is a monthly website subscription and how is it different from a package?
A traditional package is a one-time project fee. You pay, they build, and you either retain ownership or you don’t. A monthly website subscription or lease bundles design, hosting, maintenance, and sometimes content updates into one flat recurring fee. It typically costs less upfront, with no large initial investment, and the provider handles ongoing maintenance.